Advertising on the Web - Part 7 - Where to Find Out More

More Online Advertising Resources:

Internet Advertising Bureau - Leads the way in establishing standardized advertising specifications and Web ad measurement and analysis.

CommerceNet - Industry consortium dedicated to promoting commerce on the Net.

CyberAtlas - A handy "desk reference for Web marketing" from I/Pro.

NUA - A great resource for national and international data on almost anything you could want to know about Web research, business, and marketing.

Online Advertising Forum - A good general resource with links about almost every Web advertising-related issue, from comparisons of ad servers to the latest ad research.

Clickz - A good resource for getting up to speed on interactive agencies, online ad networks, and other related topics.

Advertising Age - Advertising Age magazine online. Check in daily for their interactive media and marketing section.

Jupiter Communications - Home to a wealth of information and insight on a variety of Web businesses.

Measurement Companies (most of these cost money, but you can get good general data free on their sites):

@plan - Uses a large panel of Web users to give detailed information on demographics, usage, and other topics.

I/Pro - Literally "the Nielsen of the Net," I/Pro measures and audits traffic and provides advertising campaign analysis tools, among other services.

MediaMetrix - Producers of the PC Meter report, and others.

NetRatings - Fee-based weekly reporting on Web traffic, based on a projection from about 2,000 users.

Relevant Knowledge - Reports monthly on Web traffic and usage based on a projection from a larger sample than that used by NetRatings.

Mailing Lists:

Online Ads - Moderated by Richard Hoy of the Tenagra Corporation, it's a lively, informative list.

Iconocast - Michael Tchong's humorous and insightful weekly newsletter. Read this if you want to be up to speed on industry analysis and all the latest gossip.

I-Advertising - Another valuable many-to-many Net advertising discussion list.


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